In the build‐up to your event you’ll likely be promoting it across any and all channels, and this is where email becomes a major part of your toolkit.
With the ability to communicate to large audiences quickly and easily it should be the cornerstone of your activity and not an afterthought.

This whitepaper will look at ways of structuring email campaigns and automating processes based on recipient behaviour, so that you can create a flow inside your business that can be quickly replicated for any event.