Guide to creating highly effective B2B Email Marketing Campaigns
This guide by our CEO Lee Chadwick aims to help you understand the background of planning and setting up your B2B campaign, with tips and tricks to build your knowledge.
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Chapters
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Lead Generation & Lead Scoring 9
- 10 ways to make your lead generation website convert on the first time
- 5 steps to getting started with Lead Scoring
- 5 Lead Generation tips for small businesses
- The Art of Lead Scoring
- The Art of Website Page Scoring
- Lead Nurturing Best Practices
- What to do with a Lead on your website
- Your GatorLeads To Do List
- How to use UTM Values to track your Adword Campaign performance
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Email & Content Design 42
- Guide to Email Marketing
- Guide to creating highly effective B2B Email Marketing Campaigns
- Guide to Marketing Automation
- Back To Basics: A Guide to Email Marketing
- Our Email Deliverability Essentials Guide
- An Introduction to B2B Digital Strategy
- Making an Email Marketing Plan
- Email List Building
- Let's Build your Email List together!
- Segmenting your Email List
- Teach yourself Email Marketing
- Email Marketing: School Boy Errors
- Dealing with Email Marketing
- Marketing your Event with Email
- Content Marketing Integration Workbook
- MQL: The Proof Behind your Marketing
- The Fog Clears on GDPR for Gator Customers
- 3 Successful Marketing Campaigns and How To Implement Them
- 5 Considerations when planning your Marketing Automation Campaign
- 5 Marketing Workflows you should be using
- Avoiding Spam Filters
- Your Essential Pre-Initiation GatorMail Checklist
- Responsive Email Design
- Split Testing: The Ultimate Guide
- The Do's & Dont's of Surveys
- The Structure Behind a Successful Landing Page
- 9 Common Questions about SendForensics Answered
- Killer Workflows that save time and deliver the goods
- The Ultimate Campaign Send Checklist
- How CommuniGator Combats Bot Activity
- The Complete Guide to Email Optimisation & Implementation
- Increasing your Pipeline using Social Media
- 10 ways to increase your Click Rate
- Send Forensics: The Benefits to Marketers
- Our Guide to A/B Testing
- 9 Email Design Questions answered by our inhouse Expert Jonny Pryer
- 9 Secrets to Email Deliverability Success with inhouse Expert Dan Thorpe
- Top 30 Email Marketing Terms
- HTML Design Tips For Your Email Marketing Campaigns
- Successful List Building
- Email Marketing & Google Analytics
- Top 5 Campaign Tips
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