These Nurture series could be off the back of an asset download, or perhaps for a new user series as seen in the example below.

This workflow will enable you to keep current and fresh in your prospects’ minds. It gives you the opportunity to offer relevant content to the individual dependant on the intention of the journey. For example, if it is a Lead Nurture series off the back of an Asset Download form, then you could enter them into a series of emails about the different assets you have available. The New User series used in the example above allows us to offer training content to new users at regular intervals.

A 12 Campaign Lead Nurture Workflow can be used for non-engaging audiences and purchased data, with the aim of producing SQL’s, by using engaging content such as “Book a Demo”.

With GatorWorkflow you can setup this journey up ahead of time and leave it to do its thing and also easily amend it if and when needed. Furthermore, you also have the option to add additional stages like conditions (e.g. opened the email or not) and add contacts into an audience group depending on this engagement etc.

One thing to note with this particular workflow is that if you were to keep it as simple as the stages below (without any additional conditions etc.) then you could also create this using ‘campaign series’ rather than using a workflow allowance.