This workflow will help increase bookings by ensuring people are aware of the event (and the event date) ahead of time to hopefully avoid them having other things booked on that date if interested in booking on.

With GatorWorkflow you can setup this journey up ahead of time and leave it to do its thing and also easily amend it if and when needed. Furthermore, you also have the option to add additional stages like conditions (e.g. opened the email or not) and add contacts into an audience group depending on this engagement etc.

One thing to note with this particular workflow is that if you were to keep it as simple as the stages below (without any additional conditions etc.) then you could also create this using ‘campaign series’ rather than using a workflow allowance.

1. The contacts enter the workflow via the GatorMail entry stage.
2. They receive the first save the date email.
3. They move to a wait stage for 14 days.
4. They receive the second save the date email.
5. They move to another 14 day wait stage.
6. They then receive the final save the date email before moving to the final exit stage.