Inserting an Unsubscribe Link
An email should always include an unsubscribe link where they can choose to no longer receive email communications from you.
Another, more user friendly, option is to insert a subscribe link. This lets the user feel more in control of their choice and is less blunt.
- Highlight the text you would like to make your Unsubscribe Link.
- Select Insert Unsubscribe Link from the right hand side of the Editor.
As with any email and its features, please make sure to thoroughly test any links before sending.