Creating a Double Metric Group (2 Rules)

This article details how to create a Group which has more than one rule determining the members.
This is usually an easy process, but the main problem that arises is the incorrect use of And/Or Conditions.

Read more to learn how to get it right every time.

Adding your First Rule

Once you have created your group, click into it to open the above screen.

1. Select "Add Rule". This will expand a pop-up as shown below.

  1. Rule Type - For this example we have 'Campaign Rule'
  2. Add a Description.
  3. Select the Campaign you are referring to.
  4. Action - For this example we have 'Opened Email'
  5. Click "Add".
  1. The completed rule.
  2. The count of contacts that met the rule conditions.
  3. A rule can be changed at any time by pressing the edit pencil.
  4. You can delete a rule using the delete button.

Now repeat the add rule process to add a second, third, fourth or even fifth rule. A rule can be changed at any time by pressing the pencil shown in the left.

The type of different rules that you can get:

  • Campaign Rule -  actions from campaigns
  • Contact Rule - contact records - example country 'is equal to' United Kingdom
  • Survey Rule - list of people who have answered a survey question in a particular way.
  • Lead Score Rule - GatorMail Lead Score (Red Hot, Warm, Mild, Cold)
  • Event Rule - actions from event (Booked)
  • Article Rule - list of people who have received a certain article.

And/Or Condition

And/Or Condition

Finally once all the rules have been added make sure your operators or conditions have been set up correctly.

Using 'And' means that both rules need to be matched for a contact to be included in the group.
Using 'Or' will mean that a contact only needs to match one of the rules to be included in the group.