Inserting an Events block into your email gives you the ability to add event details into emails without having to open the HTML every time you send a campaign.

Dynamic content is used to send emails with different content to different recipients, depending on the values stored in CommuniGator's database. The tailoring can be as simple as saying 'Dear Sir/Madam' at the beginning of the email if the addressee does not have a name (and 'Dear Joan' if they have) - to an email composed of several different paragraphs depending of the interests of the addressee.

It is possible to insert a Send to a Friend Link into your email so that a recipient may send their friend their own copy of this email.

The HTML editor allows different salutation fields to be added whether the data is available or empty. Using an example, if you store the contacts First Name in the system then you can use the salutation tool to retrieve this data. You can then enter some default text to show if the contact has no first name, "Dear Customer" perhaps.

Links can be created from the email or landing zone to documents, such as PDF documents and MS Word documents.