Custom Links for Personalising your Content
You may be familiar with the concept of "mail merge" within computer applications. Mail merge allows information that you hold about an individual to be included within the body of a document - in this case an email or Landing Page. CommuniGator can have personalisation attributing to information that you hold on individuals included within them.
Inserting a Custom Link
- Place your cursor where you would like the data to go within your email.
- Click on the custom link drop down.
- Select the relevant field from the drop down, in this example 'FirstName'.
Please Note: If there is no data in the contact record, it will display as blank when sent. If you do not want this to occur and you know you may not have all of your data then we recommend using a Salutation Field.
Custom Link
This will then insert the custom link for you.
When the email is sent the contacts FirstName will be inserted into the email from the data held within CommuniGator. When sending a test email the data that is inserted here will be that of the contact you are mimicking not necessarily that of the person the test is being sent to.