An Introduction to B2B Digital Strategy
This guide will cover the essentials of creating a B2B Digital Marketing plan for your business that will stand the test of time.
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Chapters
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Lead Generation & Lead Scoring 9
- 10 ways to make your lead generation website convert on the first time
- 5 steps to getting started with Lead Scoring
- 5 Lead Generation tips for small businesses
- The Art of Lead Scoring
- The Art of Website Page Scoring
- Lead Nurturing Best Practices
- What to do with a Lead on your website
- Your GatorLeads To Do List
- How to use UTM Values to track your Adword Campaign performance
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Email & Content Design 42
- Guide to Email Marketing
- Guide to creating highly effective B2B Email Marketing Campaigns
- Guide to Marketing Automation
- Back To Basics: A Guide to Email Marketing
- Our Email Deliverability Essentials Guide
- An Introduction to B2B Digital Strategy
- Making an Email Marketing Plan
- Email List Building
- Let's Build your Email List together!
- Segmenting your Email List
- Teach yourself Email Marketing
- Email Marketing: School Boy Errors
- Dealing with Email Marketing
- Marketing your Event with Email
- Content Marketing Integration Workbook
- MQL: The Proof Behind your Marketing
- The Fog Clears on GDPR for Gator Customers
- 3 Successful Marketing Campaigns and How To Implement Them
- 5 Considerations when planning your Marketing Automation Campaign
- 5 Marketing Workflows you should be using
- Avoiding Spam Filters
- Your Essential Pre-Initiation GatorMail Checklist
- Responsive Email Design
- Split Testing: The Ultimate Guide
- The Do's & Dont's of Surveys
- The Structure Behind a Successful Landing Page
- 9 Common Questions about SendForensics Answered
- Killer Workflows that save time and deliver the goods
- The Ultimate Campaign Send Checklist
- How CommuniGator Combats Bot Activity
- The Complete Guide to Email Optimisation & Implementation
- Increasing your Pipeline using Social Media
- 10 ways to increase your Click Rate
- Send Forensics: The Benefits to Marketers
- Our Guide to A/B Testing
- 9 Email Design Questions answered by our inhouse Expert Jonny Pryer
- 9 Secrets to Email Deliverability Success with inhouse Expert Dan Thorpe
- Top 30 Email Marketing Terms
- HTML Design Tips For Your Email Marketing Campaigns
- Successful List Building
- Email Marketing & Google Analytics
- Top 5 Campaign Tips
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Setup & Infrastructure
- Setup & Infrastructure Documents
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